Tuesday, March 9, 2010

Hot Chocolate

As Alice Ziplinsky notes in True Confections, the brand and image connection between comforting foods and jolly black people is an old and and persistent one, especially in France. Here's another example I had not heard of before now, "Negrocao," a portmanteau brand name presumably consisting of Negro + cacao. The word "Negronoir" is also made up, sort of blackblack. Love the cup and saucer hat. Note the white-bearded Caucasian gent (he looks like Matisse or Freud) offering a steaming cup of this product to a delighted doll-like Caucasian child.

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