Monday, March 15, 2010

Daylight Savings, Halloween, and the Candy Industry

During the Q & A at an event for True Confections yesterday afternoon, I was asked if I had a comment about the candy industry's efforts to have the end of Daylight Savings fall after Halloween, in order to preserve a valuable extra hour of daylight trick-or-treating. (There are also safety considerations; every year, children die in trafffic accidents on Halloween night.) This was the first I had heard about such lobbying efforts on the part of the confectionary establishment, but it makes perfect sense. DST was extended to November 1 starting in 2007, but I am not aware of any specific stats on a surge in candy sales in the last few years to match that extra hour. Alice would have had something to say about this, on page 170 of True Confections.

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