Tastes Like Red!

I am just back from the fabulous 2010 Sweets & Snacks Expo in Chicago -- the largest candy trade show in the Americas -- and one of the many exciting things I discovered there (while experiencing the three days as a complex sort of deja vu, given the scenes in True Confections that take place at this show, where this year I was signing books in the Candy Industry Magazine booth) was that America's favorite flavor is "red." Cherry, strawberry, whatever -- so long as it's red. This is why one of the dominant new flavors popping up across a range of familiar products is pomegranate. And then there's the just-released variation of Just Born's Mike and Ike -- Red Rageous, a mix of red flavors (grape, raspberry, cherry, strawberry, melon). If Alice Ziplinsky had known that most people think their favorite flavor is red, she would have had something to say about that in the pages of True Confections.

Chocolate Sprinkles Have a Name

Chocolate sprinkles have a name, at least, they do if you are over 40. (I mentioned this last week and will now explain more fully.) If you are over 40, you have probably already said "Jimmies!" and you're right, that's what they're called. Why?

The founder of Just Born Candy, famous today for their Marshmallow Peeps, along with Mike and Ike and Teenee Beanees, was Sam Born, who arrived in New York from Russia in 1910. He was a real Rube Goldberg inventor when it came to sweet treats. Not only did he invent the process for making the hard chocolate coating on Eskimo Pies, he also created a machine that mechanically inserted sticks into lollipops. Sam Born opened his own shop in 1923 (where he hung out a sign saying his sweets were so fresh they were "Just Born," and soon after he also came up with a chocolate-sprinkle producing machine, whose yield—Jimmies—were named for the employee who operated the apparatus, a kid named Jimmy.

Another item for True Confections, if I had only learned this sooner.