Sunday, November 7, 2010

$1.9 BILLION DOLLARS for Halloween Candy?

According to Nielsen Research, America spent approximately $1.9 billion for candy this Halloween season. That's a lot of candy.

The most popular Halloween candy is the Reese's Peanut Butter Cup. Offensive as this may be to some people, I must confess that I really dislike Reese's Peanut Butter Cups. The peanut butter always seems to me to be a terrible combination of stale, rancid, and sugary. I know that I am in a minority and we are a nation of Reese's lovers.

The Peanut Butter Cup was created by Harry Burnett (H.B.) Reese, who had worked for a while for Milton S. Hershey on the dairy side of the business. Reese's first candy bar attempts were Johnny Bars (molasses) and Lizzie Bars (coconut). Untasted, I would trade a PB Cup for a Lizzie Bar in a heartbeat. In True Confections, Alice Ziplinsky would have referenced the Johnny and Lizzie Bars if I had known about them before now.

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