Friday, October 22, 2010
"Our Spotless Sunlit Kitchens"
"When you crave good candy, eat a Mars confection."
Oh, the simple, innocent past (1939) when a person could eat a Snickers and feel only wholesome and virtuous. Did people really believe that Mars candy was made in sunlit (never mind spotless) kitchens? If it was made in windowless cellars would it taste any different? What an intriguing claim. Alice Ziplinsky would have snickered over this Snickers campaign strategy, while simultaneously boasting about the sunlit production space at Zip's Candies. How many national brands of candy bars are today manufactured in spotless, sunlit kitchens? How many Mars confections?