Friday, June 4, 2010
Last week in Chicago, as I wandered the aisles of the Sweets & Snacks Expo at McCormick Place, I had the recurring hall of mirrors experience of being halfway in the fictional world of True Confections. Certain sweet and snacky items especially made me think that the three iconic candy lines inspired by Little Black Sambo for which Zip's Candies has been known since 1924, as well as some of the newer products manufactured by Zip's, are actually perfectly reasonable, realistic, viable candy lines, in comparison.
Exhibit A: Das Lolli's Man Bait Maple Bacon Lollipops. They're odd. A bit sweet, but why not, given that it's a lollipop. I am not sure how the man baiting is supposed to work. You put them out and men are attracted? But do they swarm you, or your lollipop? What has actually been achieved here?