Tuesday, March 2, 2010
Black Jack, Anyone?
The long association through much of the 20th century between candy and other comestibles and quaint depictions of black people is rich and cringey. Here, for example, we see the long lost cousin of the Clark Bar. Anything made with licorice or chocolate lent itself especially easily to this dimwitted and popular marketing strategy over the decades. Why this brand of caramels qualified for minstrel status is less clear. Over 69 years of progress? What does that mean? Caramel progress, minstrel progress, D.L. Clark Candy Company progress? In any case, if I had known of this brand I would have had Alice Ziplinsky mention it in her tirade about Negro imagery in candy and food advertising in the pages of True Confections.